mObile Loyalty Apps Called Into Question
With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds. Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems...
View ArticleThe Death Of SMS?
Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging. The question is, have they substantially destroyed carrier SMS revenues & profits? The answer is of...
View ArticleSMS Superbowl Case Studies & Not…
Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me. Here are a few mObile calls to action that were used in an...
View ArticleSMS Case Study: Luscinia Health
From time to time I like to write about SMS case studies & whether they worked well, or didn’t. Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The...
View ArticleSMS Based mObile Coupons Preferred Over…Well, Everything!
RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome! This report basically echoes the kind of things I’ve been blogging about for the...
View ArticleSMS Case Study: Education Ahead Utilizes mObile Marketing
Today I’m talking about an SMS case study from the company called EducationAhead.com. Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I...
View ArticleMobile Ad Case Study: Centrum Gets Me To Tap, But…
So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye. As you can see, it’s better than most ads I see in there prompting me to download...
View ArticleNew England Coffee Scores With A QR Code
Had a bag of ye’ olde New England Coffee sittin’ around & blam-O! I noticed on the back they had a QR Code printed. You know what went through my mind don’t you? “Should I? I better not, it’s...
View ArticleHow To Boost Your Sales Up To 30% With One e-mail Campaign
Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right...
View ArticleHow To Leverage Your High Level of Trust & Credibility To Boost Your Revenue
Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial...
View Article
More Pages to Explore .....